Friday, April 24, 2020

The Most Common Mistake Founders Make When Raising Money - Friction-Less Fundraising - Ren Carlton

If you have been following me for a while, you may remember my story about the guy in the desert,

As you probably already know, raising money can be tough. Investment dollars are are limited and less than 1% of small businesses successfully raise capital.

Let's talk about how you can beat the odds and find funding

Frictionless Fundraising

One of my main priorities when raising money is to make it as simple as possible. We call it Frictionless Fundraising. How can I make it very easy for someone to invest in my business?

The Most Common Mistake Founders Make When Raising Money

Around 20% of founders ask me to sign an NDA when I am evaluating their business for investment. A non-disclosure agreement (NDA), also known as a confidentiality agreement (CA), confidential disclosure agreement (CDA), proprietary information agreement (PIA) or secrecy agreement (SA), is a legal contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to. 

Founders frequently ask potential investors to sign an NDA before sharing some or all of the information that is available about their business. I think this is often a bad idea.

Reasons Why We Will Not Sign Your NDA

-We have thousands of other investment options.
-We don't have time to read your NDA.
-How can we promote you to other investors if we cannot talk about your idea?
-What if we are already working on a similar idea with another group?
-What if we receive a similar idea in the future?
-If secrecy is the only thing special about your business we are not interested anyways. Build your moat...
-You probably don't have the funding to protect your idea.
-You may not be able to legally protect your idea.

Ideas are a dime-a-dozen in the information age. Structure, process, and execution is what creates entrepreneurial success. Adding an additional layer of complexity to your search for investors is not a good idea.

Ways to Make It Easier for Angel Investors to Invest in Your Business

-Have basic information ready to send.
-Answer questions pleasantly.
-Don't answer questions with questions.
-Don't ask too many questions.

Are you looking for investors for your business? Contact us today,

Are you interested in angel investing and helping us fund early-stage businesses? Email

Click here if you would like me to personally consider investing in your business. If I do not personally invest, I will give you specific tips for finding funding for your business. 100% satisfaction guaranteed or your money back.

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Disclaimer: This does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service. We are not offering any legal, investment, tax, or medical advice. Please consult the appropriate professional before doing anything you learn from the content posted on any of our digital properties. All stories are based on true events, but are altered to protect the identity of the individuals involved.

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