How I Angel Invest - Ren Carlton Investment Criteria and Current Angel Investments

I literally receive thousands of pitches. Since I do not have unlimited time or capital, I use strategies to make the review process as efficient as possible. This includes investing and supporting companies that meet as much of my selection criteria as possible. 

Ren Carlton Investment Criteria

- Hot industry
- Scalable
- 10X potential return in 3-5 years
- Low downside risk
- Low regulation
- Avoid companies with legal risks, especially ones with risk of imprisonment
- Likable founders with skin in the game
- Low startup costs
- Not a lot of hard assets
- Access to capital
- Fast path to profitability and positive cash flow
- Ability to leverage technology
- Unfair advantage
- Moat to protect against competition
- Ability to compete with the FAANG companies if necessary, Facebook (FB), Amazon (AMZN), Apple (AAPL), Netflix (NFLX); and Alphabet (GOOG) (formerly known as Google)
- Exit plan or path for me eventually to receive my Return on Investment (ROI)

Ren Carlton Current Angel Investments* 

-Asarasi - The future of water, sourced from trees
-Avenify - Marketplace lending platform for Income Share Agreements (ISAs)

-Bounty0x - Discover, track, manage and pay Influencers for sponsored content at scale

-Buff Bake - Adding healthy and nutritious benefits to traditional snacks
-CallingDr - Connecting doctors with patients anytime, anywhere
-Choose Health - Simple, affordable, at-home health testing

-Cloudastructure - Facial Recognition, AI, Machine Learning for Cloud-based Video Surveillance

-Delee - Blood testing device for early diagnosis of cancer and treatment monitoring

-Dented Brick Distillery - High capacity distilled spirits plant

-Dynamic Advisory Solutions - Outsourced CFO services
-Elite Amateur Fight League - The multi-billion dollar MMA industry's National Amateur Platform
-Elemeno Health - Empowering staff at the point of care: Improving safety, and fighting COVID
-Fleeting - Connecting commercial drivers with on-demand trucking jobs

-Genobank.io - incognito & encrypted DNA extraction kit - see their video on Meet the Drapers vimeo.com/404737658/d472095c35 

-HelloWoofy.com - Personal social media manager driven by artificial intelligence
-Hive - Global membership community working together to solve humanity’s greatest challenges

-Horizon Aeronautics Inc - Hover bikes, hover cars and augmented reality navigation systems https://register.omegadestiny.com/legendary-nfl-and-nba-athlete-tj-wrights-hover-bike

-Michigan Physicians Society - Help physicians maximize their earnings potential 

-Nada - Buy and sell your home online, pay nada
-NanoVMs - Upending 50 years of operating system hegemony, building a new OS to run linux apps faster/safer using unikernels.

-Omega Accelerator - Accelerating Financial Freedom Through Angel Investing
-PittMoss - A revolutionary new growing media

-Rencat - Digital sales and marketing agency

-Rocket Dollar - Self-directed retirement accounts for the active alternative asset investor

-SkillSoniq - Connecting companies with freelancers using AI

-Soar Robotics Cloud-connected robotic intelligence platform for drones

-Swipeby - SaaS+ platform turning restaurant into a virtual drive-thru with curbside pickup
-Upshift - Fractional car leasing service for low mileage drivers - republic.co/upshift
-Vessel Biosciences - Portable vein illumination device 

-Vivoo - Personal wellness advice through at-home urine sample analysis
-Zephyr Aerospace - A lie-flat airline seat for Economy Class travelers

Feel free to message me if you would like to learn more about any of the above opportunities.

This is intended to be a live document which will be updated periodically as the above information changes.

Are you looking for funding for an idea or business, send us your stuff and we will take a look, Funding@OmegaSeedFund.com

Are you interested in investing time or money into any of our businesses, Invest@omegaseedfund.com

Are you interested in promoting your product or service to our audience, contact Opportunities@OmegaSeedFund.com

Sources and Links
www.investopedia.com
https://www.linkedin.com/in/rencarlton
https://rencarlton.blogspot.com
https://twitter.com/RenCarlton
https://www.youtube.com/channel/UCmxQWgUDlPJo0IHCIa6SzrQ
https://omegalegacyacceleratorx.com/924-2/https://www.facebook.com/TheOmegaAccelerator/
https://www.instagram.com/omega.funding/
https://rencarlton.blogspot.com/2019/09/funding-session-with-ren-carlton.html

Disclaimer: This is only for informational and discussion purposes. This does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service. We are not offering any legal, investment, tax, or medical advice.Please consult the appropriate professional before doing anything you learn from the content posted on any of our digital properties. Stories shared are mostly based on true events, but may be altered to protect the identity of the parties involved. Any numbers or figures are possibly estimates based on assumptions that may be proven to be inaccurate or subject to change.

* Note: This list is incomplete, may not reflect recent trading activity, and is subject to change without notice. These angel investments may be owned by Ren Carlton directly or indirectly through trusts, separate legal entities, and/or warrants/options. 

How to Screen Potential Angel Investments - Ren Carlton Investment Criteria - Doing Your Research as an Angel Investor

Angel investors can earn high rewards, but it is not without risk. There are 400,000 businesses started in the U.S year. How can you choose the right ones for investment? Below are my general selection criteria. Ideally, I confirm that a company appears to meet as many of these as possible before I invest. 
- Scalable
- Fast path to profitability and positive cash flow
- Not a lot of hard assets
- 10X potential return in 3-5 years
- Moat to protect against competition
- Unfair advantage
- Access to capital
- Likable founders with skin in the game
- Hot industry
- Low regulation
- Avoid companies with legal risks, especially ones with risk of imprisonment
- Low startup costs
- Ability to leverage technology
- Ability to compete with the FAANG companies if they enter your market, Facebook (FB), Amazon (AMZN), Apple (AAPL), Netflix (NFLX); and Alphabet (GOOG) (formerly known as Google)

Geographic convenience and industry familiarity are also nice. It is also important to note that not all of my investments meet all of the above criteria. It is not much fun being an entrepreneur if you cannot break some rules--even if those rules are self-imposed.

Traditional due diligence methods are often ineffective when analyzing early-stage businesses because you are frequently investing in the future. Reviewing financial information and customer data is not possible when they don’t exist.

Before investing, we evaluate several aspects of the company or concept: the business model, the game plan, the leadership and the potential return. Key goals during the evaluation process include confirming that the entrepreneurs are exceptionally talented and that there is a need in the marketplace for what they offer. Here are a few things to keep in mind:

What’s being offered? 

The startup’s product or service should be clearly differentiated relative to competitors. It should fulfill an important customer need and compete in a market that has solid potential. Most importantly, the target audience should be excited about the product and be able to articulate how the product will make their lives better.

Does the game plan make sense? 

The startup should have a business plan with reasonable goals. The plan for investing angel funds should make sense and be based in sound logic. The startup should have a scalable model and attractive unit economics. You need to ensure that the amount of cash raised will be enough to cover the length of time required to firmly establish the business. A startup that runs out of cash will surely fail.

How competent is the leadership? 

Successful startups are led by a founder or a team with the right experience, talent, and vision. Important character traits include confidence, fortitude, creativity and determination. Having the ability to identify talent and build a strong team is critically important.

What’s the potential return? 

Tanya Prive, the co-founder of 1000 Angels, provides some helpful perspective on the returns you should expect from your startup investments: “We focus solely on highly curated direct investments and aim to offer a well-balanced portfolio selection with startup investments that can yield an IRR (internal rate of return) of 25% or a cash-on-cash return of approximately 3X over 5 years and 9X over 10 years. Again, returns are never guaranteed and it is possible to lose all of your investment. Angel investing can yield binary results, meaning you can either enjoy a healthy return or lose everything. This is why it is important to build a diversified portfolio of startup investments that help mitigate the risk.”

Before making any investment decision, you may also want to talk to a CPA, attorney, and/or financial planner.

Are you looking for funding for an idea or business, send us your stuff and we will take a look, Funding@OmegaSeedFund.com

Are you interested in investing time or money into any of our businesses, Invest@omegaseedfund.com

Are you interested in promoting your product or service to our audience, contact Opportunities@OmegaSeedFund.com

Sources
https://www.angelcapitalassociation.org/blog/how-to-become-an-angel-investor/
https://www.wired.co.uk/article/how-to-become-and-angel-investor
https://www.forbes.com/sites/tanyaprive/2016/04/28/what-returns-can-i-expect-from-startup-investing/#304808477964
https://rencarlton.blogspot.com
https://twitter.com/RenCarlton
https://www.youtube.com/channel/UCmxQWgUDlPJo0IHCIa6SzrQ
https://omegaaccelerator.com/
https://www.facebook.com/TheOmegaAccelerator/
https://www.instagram.com/omega.funding/
https://rencarlton.blogspot.com/2019/09/funding-session-with-ren-carlton.html

Disclaimer: This is only for informational and discussion purposes. This does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service. We are not offering any legal, investment, tax, or medical advice.Please consult the appropriate professional before doing anything you learn from the content posted on any of our digital properties. Stories shared are mostly based on true events, but may be altered to protect the identity of the parties involved. Any numbers or figures are possibly estimates based on assumptions that may be proven to be inaccurate or subject to change.