X7 - What Do You Do? Answering This Question When Raising Money for Your Business Startup – Writing the Perfect Tagline

How do you answer the question what do you do when raising money for your business startup - tagline

One of the toughest things to answer when you own your own business is "What do you do?" 

In a previous post, I warned Remember, when someone asks you the question “what do you the fire hose? When someone asks you the question  Sips of water... It is a big mistake to try winging this. You need to have a script and a plan. The solution is having a tagline. This isn't an elevator pitch, but if it is well executed, it will lead to you giving elevator pitch.

What is a Tagline?

A Tagline describe the company in 50 characters or less. Simple English, no marketing jargon. It should provide a compelling sense of what we are doing and make people want to ask "How are you going to do that?"

If and when they ask this question, you have permission to go into your elevator pitch. If not, stop. They may ask again later. Maybe not during this exchange, but maybe another day, week, month, etc. Maybe a phone call. Maybe an email. Maybe never. This is critical. You don't want to be annoying. People don't invest in annoying.

If they don't ask you for more information, you are done. They may not be the right target. Your tagline may just need work.

Sips of water.

This is why a tagline is so important. It needs to spark interest. Your tagline should focus on a pain point of your customer, not necessarily the solution you are providing. The tagline needs to focus on something people will want.

Examples

It’s Amazing What Soup Can Do! - Campbell Soup
Simplifying home and life - Costco
Everything’s $1 - Dollar Tree
We bring good things to life - General Electric
Fuel Your Fire - Monster Beverage
Accelerating Financial Freedom Through Angel Investing - Omega Accelerator

Notice the difference between our tagline, Accelerating Financial Freedom Through Angel Investing, versus those of the billion-dollar companies listed. Our tagline needs to be more specific until we are a billion dollar company. This is simply due to the budgetary constraints of our marketing budget relative to the others.

Are you looking for funding for an idea or business, send us your stuff and we will take a look, Funding@OmegaSeedFund.com

Are you interested in investing time or money into any of our businesses, info@omegaseedfund.com

Are you interested in promoting your product or service to our audience, contact Opportunities@OmegaSeedFund.com

Disclaimer: This is only for informational and discussion purposes. This does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service. We are not offering any legal, investment, tax, or medical advice. 

Sources and Links
https://kopywritingkourse.com/company-slogans/
https://copywritingcourse.com/how-to-create-a-great-tagline/

https://medium.com/@zreitano/the-yc-application-broken-down-and-translated-e4c0f5235081
https://www.linkedin.com/in/rencarlton
https://rencarlton.blogspot.com
https://twitter.com/RenCarlton
https://www.youtube.com/channel/UCmxQWgUDlPJo0IHCIa6SzrQ
https://omegalegacyacceleratorx.com/924-2/https://www.faceboyok.com/TheOmegaAccelerator/
https://www.instagram.com/omega.funding/
https://rencarlton.blogspot.com/2019/09/funding-session-with-ren-carlton.html