Stop Wasting Time Chasing Cash Investors Too Soon
Equity Compensation - Find Investors Faster
Sweat Equity, is Time Better Than Money?
- Sweat equity is a way to attract talent that the company cannot currently afford.
- Advisors contributing sweat equity often brings valuable expertise and networks.
- Those contributing sweat equity share your risk of the business failure or success.
- Allows startups to conserve limited cash resources.
- Can enhance credibility and help attract cash investors.
Is Cash Still King?
- Cash pays the bills. You cannot use sweat equity to make your credit card payment (yet...)
- Provides essential funding for long-term growth and expansion.
- Requires founders to meet investor expectations.
My Thoughts
- Cash investors that also invest sweat equity are the best because they have skin in the game and are taking responsibility for helping you reach milestones/goals.
- Sweat equity investors are easier to find, but typically harder to keep than cash investors. I plan on writing more about this in the future if there is enough interest about this topic.
- Theoretically you have an unlimited piggy bank of equity, but you better protect your cap table and valuation to avoid down rounds. Hockey stick growth for your investors is expected, anything else can kill future funding rounds
- Consider advisory shares, unit appreciation rights, or warrants vs. units/shares as sweat equity compensation. Consider selling SAFE notes vs. actual equity to cash investors. Giving up too much equity early can dilute the ownership and lead to loss of control over business decisions.
- Both involve risk. Sweat equity risks time and effort, while cash investment risks financial capital.
- Sweat equity valuations are often somewhat subjective, whereas cash investment valuations are typically more structured.
Want More?
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Disclaimer
All information in this and any of my posts are subject to change and may not currently be accurate. In addition, some of the labels and names are used for test-marketing purposes. Contact me directly if you want the most recent and accurate information about any of the content in any of my posts. This is also used for entertainment, informational, and discussion purposes. This does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service. We are not offering any legal, investment, tax, or medical advice.Remember this. Whoever sows sparingly will also reap sparingly, and whoever sows